Rachel Riley

Rachel Riley is a British award-winning children’s clothing brand and one that Prince George has often been photographed wearing.  Known for quality and style, their prints are designed in-house featuring beautiful traditional craftsmanship, such as hand embroidery, hand smocking, fine soft fabrics and a meticulous attention to detail. Visit Rachel Riley

Amaia Kids

Amaia is a luxury children’s boutique based in Chelsea Green, London. They take their inspiration from traditional children’s styles, blending “subtle colours and bright prints with retro flair and trendy cuts”. Princess Charlotte wore a beautiful Amaia dress with matching bow for her balcony debut at the Queen’s 90th birthday celebration weekend, and Prince George has worn rather sweet bloomer shorts from Amaia for an official portrait.  Visit Amaia

Olivier Baby & Kids

Olivier Baby & Kids was set up in 2011 by Emma Davison who worked at Cath Kidston prior to setting up her own company.   They design clothing that has a distinctly traditional and nostalgic feel, but with a fun element. Their hand knitted pieces are individually made to be treasured, Princess Charlotte was photographed wearing one of their beautiful knitted cardigans in her official 1st birthday pictures. Visit Olivier & Kids