Amaia Kids

Amaia is a luxury children’s boutique based in Chelsea Green, London. They take their inspiration from traditional children’s styles, blending “subtle colours and bright prints with retro flair and trendy cuts”. Princess Charlotte wore a beautiful Amaia dress with matching bow for her balcony debut at the Queen’s 90th birthday celebration weekend, and Prince George wore sweet bloomer shorts from Amaia for an official portrait in 2014.  Visit Website

Olivier Baby and Kids

Olivier Baby and Kids was set up in 2011 by Emma Davison who worked at Cath Kidston prior to setting up her own company.   They design clothing that has a distinctly traditional and nostalgic feel, but with a fun element. Their hand knitted pieces are individually made to be treasured, Princess Charlotte was photographed wearing one of their beautiful knitted cardigans in her official 1st birthday pictures. Visit Website

Rachel Riley

Rachel Riley is a British award-winning children’s clothing brand and one that Prince George has often been photographed wearing.  Known for quality and style, their prints are designed in-house featuring beautiful traditional craftsmanship, such as hand embroidery, hand smocking, fine soft fabrics and an meticulous attention to detail. Visit Website

Pepa & Co

Pepa & Co is an independent children’s clothing company specialising in brands for babies and children.  They offer a unique online shopping experience and their Spanish collections are hand-picked in both classic and contemporary styles.  The adorable  whale sweater that Prince George was pictured wearing at Sandringham was from Pepa & Co.     Visit Website

G.H.Hurt & Son

G.H.Hurt & Son have been supplying the finest lace knitwear since 1912.  Princess Charlotte was photographed being carried out of the Lindo Wing wrapped in one of their beautiful and exquisite baby shawls.  Along with individual shawls beautifully presented in an embossed gift box, they sell a delightful Kitten Paw Wool Baby Gift set which includes a shawl, knitted baby hat and matching baby mittens with ribbon detail.  Visit Website